Schwartz: Jordan Spieth Is Becoming Golf's New Marketing Sensation
"His sponsorship dollars will increase," said Rosner. "His appearance fees will increase. He's got everything going for him."
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"His sponsorship dollars will increase," said Rosner. "His appearance fees will increase. He's got everything going for him."
Spieth was a shot off the course record of 61 set by David Frost in 1994. It was the lowest round at Harbour Town Golf Links since Peter Lonard opened the 2005 event with a 62 on the way to capturing the title.
CBS Sports announcer Bill Macatee discusses the RBC Heritage and Masters champion Jordan Spieth's future.
Would you be offended if your legacy was marginalized to a faceless proper noun? More times than not, our greatest contributors are outlived by their names. "Hey, checkout my new Ford!"
Jordan Spieth's record-breaking weekend at The Masters alters the iconic tournament's record book, perhaps for years to come.
Spieth never really suffered. Certainly not like Phil Mickelson, who came close so many times before finally winning his first major title.
The golf world has a refreshing new champion. And lucky for the sports world, he's exemplary on and off the course.
No one got closer than three shots of the lead all day. Spieth shot a 2-under 70 to hold off Justin Rose and Phil Mickelson.
Spieth will take his 16-under par 200, the lowest 54-hole score ever at the Masters, to the first tee box.
While Spieth was gaining more fame with his brilliant play, his mentor, two-time Masters champion and fellow Texan Ben Crenshaw, played his very last Masters after 44 appearances.
Jordan Spieth made Friday feel like Sunday at the Masters. Fans rose to their feet and applauded when Spieth walked onto the 12th tee, and for the next two hours, ovations greeted him on tee boxes and greens.
Jordan Spieth shot a stellar 8-under 64 in the first round Thursday at Augusta National, nine birdies overall -- his only blemish was a bogey on the 15th.
Jordan Spieth was already the hottest player on the PGA Tour. He kept right on going at the Masters.
Rory McIlroy is the odds-on favorite to win the 2015 Masters. Jordan Spieth and Bubba Watson look to lead a field that includes Tiger Woods.
J.B. Holmes won the Shell Houston Open with a strong final round. Along with McIlroy, Watson and Spieth, he's a favorite going into The Masters.
With Tiger Woods at Augusta and with the status of his game still a mystery, this year's tournament should be more exciting than ever.
This time around, McIlroy, Scott, Bubba or Spieth could come up with the highlight that lasts a lifetime. But it won't come from Woods.
CBS Sports golf analyst Gary McCord discusses the field for this weekend's Northern Trust Open at the Riviera Country Club.
Leave it to two Ryder Cup rookies, 21-year-old Jordan Spieth and 24-year-old Patrick Reed, to shine brightly in the very first competition of the Ryder Cup: the fourballs competition, which started Friday morning.
The Florida native almost bypassed a career in music as a budding young athlete with his eye on playing golf in college at Florida State University before an injury derailed that plan.
U.S. captain Tom Watson made it sound as if he were leaning more on Woods' past than the current state of his game, not to mention his health.
With all the talk of Tiger missing this tournament and Phil missing the cut, the future of golf is perched at the top of the leaderboard. His name is Jordan Spieth.
Don't fret. Even with you-know-who out of the Masters for the first time ever, there are many other exciting scenarios and players in the field.
Tiger Woods was voted PGA Tour player of the year for the 11th time on the strength of his five big wins and return to No. 1 in the world.
Whoever wins this one will have to earn it. "It will be a fun weekend," Woods said. "This golf course is going to be difficult."
It happened on a northbound L train at around 10 a.m. Wednesday morning. Police say his coat may have prevented serious injury.
Police said they got a 911 call from a man who had been walking on the Boardwalk who spotted the skull in the scrub at the base of the Boardwalk between West 33rd and 34th Street.
The Stamford Police Department has identified the man whose decomposed body was found handcuffed in the home of a gunman who opened fire at officers during a standoff on Dec. 2.
The 2026 Met Gala co-chairs have been announced. Beyoncé, Nicole Kidman and Venus Williams are set to join Vogue's Anna Wintour.
A fuel truck and house caught fire early Wednesday morning on Grandview Ave. in the Arlington section of Staten Island.
It happened on a northbound L train at around 10 a.m. Wednesday morning. Police say his coat may have prevented serious injury.
The 2026 Met Gala co-chairs have been announced. Beyoncé, Nicole Kidman and Venus Williams are set to join Vogue's Anna Wintour.
A fuel truck and house caught fire early Wednesday morning on Grandview Ave. in the Arlington section of Staten Island.
Showers are expected, and if you're north and west of the city, you'll see some snow, possibly a few inches.
NYC Comptroller Brad Lander says he is running for Congress in New York's 10th District, challenging incumbent Rep. Dan Goldman.
The Stamford Police Department has identified the man whose decomposed body was found handcuffed in the home of a gunman who opened fire at officers during a standoff on Dec. 2.
Showers are expected, and if you're north and west of the city, you'll see some snow, possibly a few inches.
Authorities have released new details about the Dec. 2 standoff in Stamford, Connecticut, including video of officers inside an armored vehicle as it takes fire from the gunman and audio from a phone conversation between the gunman and a hostage negotiator.
Sunday's weather was calm and pleasantly chilly, but big changes are in store as we begin the new work week.
If you're heading out, brace yourself — it's the coldest day of the season so far.
NJ Transit service into Midtown Manhattan was temporarily diverted to Hoboken due to overhead wire issues Wednesday morning.
Showers are expected, and if you're north and west of the city, you'll see some snow, possibly a few inches.
The family of Mortimer Wortman IV, a Rutgers University student reported missing more than two weeks ago, continues to search for answers in his disappearance.
Three members of a family of four were killed in a crash on the New Jersey Turnpike, leaving their community heartbroken.
Three people are dead, including a minor, after a crash in East Windsor Township on the New Jersey Turnpike, state police said.
Blakeman, the two-term Nassau County executive, formally launched his 2026 campaign for governor of New York early Tuesday morning.
Republican Nassau County Executive Bruce Blakeman is entering the 2026 New York governor's race, sources tell CBS News New York.
Sunday's weather was calm and pleasantly chilly, but big changes are in store as we begin the new work week.
A man is now in custody in Florida in connection to the 1997 murder of Tanya Denise Jackson on Long Island.
Nassau County Police charged Vito D'Ambrosio, of Seaford, with murdering his parents at A&A Italian Deli and Pizza in Bethpage.
NYC Comptroller Brad Lander says he is running for Congress in New York's 10th District, challenging incumbent Rep. Dan Goldman.
A Brooklyn man says his husband was detained by ICE at a routine green card interview at 26 Federal Plaza in November.
President Trump spoke about affordability and his economic agenda in the Poconos, in northeastern Pennsylvania, Tuesday night.
The Justice Department can release investigative materials from a sex trafficking case against Ghislaine Maxwell, the longtime confidant of Jeffrey Epstein, a federal judge ruled.
Blakeman, the two-term Nassau County executive, formally launched his 2026 campaign for governor of New York early Tuesday morning.
Mixed nuts from Ohio-based Mellace Family Brands sold at some Wegmans stores could be tainted with Salmonella, FDA warns.
New York has no plans to change hepatitis B vaccine guidance after a Centers for Disease Control advisory panel voted to stop recommending a first dose for newborns.
In New York alone, there have already been more than 17,000 flu cases and nearly 1,000 hospitalizations, and doctors anticipate it's only going to get worse as more people gather for the holidays.
Colette Smith of the Bronx was diagnosed with lung cancer, despite never smoking. Her survival story is central to her push for early detection.
Some New Yorkers want the mayor-elect to appoint a new "rat czar" when he takes office after an uptick in rat sightings.
The 2026 Met Gala co-chairs have been announced. Beyoncé, Nicole Kidman and Venus Williams are set to join Vogue's Anna Wintour.
President Trump is hosting the Kennedy Center Honors on Sunday after presenting medals to the 2025 Kennedy Center honorees during an Oval Office ceremony Saturday.
The iconic Wythe Diner was physically moved Saturday from its location in Williamsburg to Steiner Studios in Brooklyn's Navy Yard.
Japanese officials said Jeremy O Harris, known for his Tony-nominated "Slave Play" and his role in the series "Emily in Paris," was arrested on the island of Okinawa on Nov. 16.
Rapper Tekashi 6ix9ine has been sentenced to three more months in prison for violating his supervised release terms in a New York gang case.
Jalen Brunson scored 35 points and the Knicks defeated the struggling Raptors 117-101 in the NBA Cup quarterfinals on Tuesday night.
Emil Heineman scored the winning goal in the shootout and Bo Horvat scored twice in regulation as the Islanders beat the Golden Knights 5-4 on Tuesday.
Cody Glass scored the tiebreaking goal on a wrist shot with 7:36 remaining, and the Devils beat the Senators 4-3 on Tuesday night.
Edwin Díaz has agreed to a $69 million, three-year contract with the World Series champion Dodgers, The Associated Press reported Tuesday.
NBA star Terry Rozier was arrested in Orlando in October during a sweeping FBI crackdown in which 34 defendants were charged across two federal indictments.
Residents on East 57th Street say reckless drivers have caused life-altering injuries and even death, but despite petitions and years of advocacy, the city has yet to install a speed bump.
Neighbors in Brooklyn's Victorian Flatbush are expressing frustration after the city designated only part of their area as a historic district.
Brooklyn's Prospect Park is getting financing for a long-term project to battle the impacts of climate change, city leaders say.
The Brooklyn Conservatory of Music plans a 12,000-square-foot campus at One Prospect Park West, aiming to serve thousands more with music therapy and education programs.
Some residents at NYCHA's Eastchester Gardens in the Bronx say they've been shivering on and off all week.
The Halloween tradition strolled through Manhattan's East Village on Sunday, with furry friends dressed in colorful costumes.
A suspect was taken into custody after an attack on Pearl Street Mall in Boulder on June 1 in which there were 15 people and a dog who were victims. The suspect threw Molotov cocktails that burned some of the victims, who were part of a march for Israeli hostages.
A look back at the esteemed personalities who've left us this year, who'd touched us with their innovation, creativity and humanity.
Dogs got decked out for the annual Tompkins Square Halloween Dog Parade in New York City's East Village on Saturday.
Cosplayers flooded New York City's Javits Center in October 2024 for the annual New York Comic Con convention.
Police say a human skull was found in the scrub near the Boardwalk on Coney Island between West 33rd and 34th Street Tuesday.
Police said a man was stabbed on a northbound L train at Union Square around 10 a.m. Wednesday.
The overhead wire issues near Secaucus come in the middle of the morning commute for many riders.
NYC Comptroller Brad Lander announced he is running for Goldman's seat in New York's 10th congressional district.
Lander released a campaign video Wednesday morning, talking about his years of service in New York.