Schwartz: Jordan Spieth Is Becoming Golf's New Marketing Sensation
"His sponsorship dollars will increase," said Rosner. "His appearance fees will increase. He's got everything going for him."
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"His sponsorship dollars will increase," said Rosner. "His appearance fees will increase. He's got everything going for him."
Spieth was a shot off the course record of 61 set by David Frost in 1994. It was the lowest round at Harbour Town Golf Links since Peter Lonard opened the 2005 event with a 62 on the way to capturing the title.
CBS Sports announcer Bill Macatee discusses the RBC Heritage and Masters champion Jordan Spieth's future.
Would you be offended if your legacy was marginalized to a faceless proper noun? More times than not, our greatest contributors are outlived by their names. "Hey, checkout my new Ford!"
Jordan Spieth's record-breaking weekend at The Masters alters the iconic tournament's record book, perhaps for years to come.
Spieth never really suffered. Certainly not like Phil Mickelson, who came close so many times before finally winning his first major title.
The golf world has a refreshing new champion. And lucky for the sports world, he's exemplary on and off the course.
No one got closer than three shots of the lead all day. Spieth shot a 2-under 70 to hold off Justin Rose and Phil Mickelson.
Spieth will take his 16-under par 200, the lowest 54-hole score ever at the Masters, to the first tee box.
While Spieth was gaining more fame with his brilliant play, his mentor, two-time Masters champion and fellow Texan Ben Crenshaw, played his very last Masters after 44 appearances.
Jordan Spieth made Friday feel like Sunday at the Masters. Fans rose to their feet and applauded when Spieth walked onto the 12th tee, and for the next two hours, ovations greeted him on tee boxes and greens.
Jordan Spieth shot a stellar 8-under 64 in the first round Thursday at Augusta National, nine birdies overall -- his only blemish was a bogey on the 15th.
Jordan Spieth was already the hottest player on the PGA Tour. He kept right on going at the Masters.
Rory McIlroy is the odds-on favorite to win the 2015 Masters. Jordan Spieth and Bubba Watson look to lead a field that includes Tiger Woods.
J.B. Holmes won the Shell Houston Open with a strong final round. Along with McIlroy, Watson and Spieth, he's a favorite going into The Masters.
With Tiger Woods at Augusta and with the status of his game still a mystery, this year's tournament should be more exciting than ever.
This time around, McIlroy, Scott, Bubba or Spieth could come up with the highlight that lasts a lifetime. But it won't come from Woods.
CBS Sports golf analyst Gary McCord discusses the field for this weekend's Northern Trust Open at the Riviera Country Club.
Leave it to two Ryder Cup rookies, 21-year-old Jordan Spieth and 24-year-old Patrick Reed, to shine brightly in the very first competition of the Ryder Cup: the fourballs competition, which started Friday morning.
The Florida native almost bypassed a career in music as a budding young athlete with his eye on playing golf in college at Florida State University before an injury derailed that plan.
U.S. captain Tom Watson made it sound as if he were leaning more on Woods' past than the current state of his game, not to mention his health.
With all the talk of Tiger missing this tournament and Phil missing the cut, the future of golf is perched at the top of the leaderboard. His name is Jordan Spieth.
Don't fret. Even with you-know-who out of the Masters for the first time ever, there are many other exciting scenarios and players in the field.
Tiger Woods was voted PGA Tour player of the year for the 11th time on the strength of his five big wins and return to No. 1 in the world.
Whoever wins this one will have to earn it. "It will be a fun weekend," Woods said. "This golf course is going to be difficult."
People dressed in elaborate headgear and paraded up Fifth Avenue for New York City's Easter Sunday tradition.
The crew of NASA's Artemis II mission captured a new image of the far side of the moon, which the agency released Sunday.
Patrick Roy has been abruptly fired as head coach of the New York Islanders.
Pope Leo XIV celebrated his first Easter Mass as pontiff, urging hope against the violence of war.
A U.S. crew member who went missing when an F-15E fighter jet was shot down over a remote area of Iran has been rescued by U.S. forces.
People dressed in elaborate headgear and paraded up Fifth Avenue for New York City's Easter Sunday tradition.
History was made Saturday night at Madison Square Garden as the Sirens played the Torrent before a sold-out crowd.
An NYPD officer was struck by a driver and injured during a traffic stop in Brooklyn on Saturday.
Tributes continue to pour into Brooklyn, where 7-month-old Kaori Patterson-Moore lost her life in a senseless shooting Wednesday.
New York City's annual Easter Parade and Easter Bonnet Festival returns to Midtown Manhattan on Sunday.
Rain has returned for Easter Sunday in the New York area after the holiday weekend kicked off with May-like weather.
UConn's jaw-dropping buzzer beater catapulted them to the Final Four.
Bridgeport firefighter Terrence Cramer was killed after his girlfriend's ex shot him in a fit of rage at a Connecticut home, according to an arrest warrant.
Jabari Bush is accused of fatally shooting active-duty Bridgeport Firefighter Terrence Cramer in Shelton, police said.
Warmer weather will return to New York City and the surrounding area soon.
The move would reduce the minimum uninsured motorist coverage for ride-share services from $1.5 million to as low as $35,000.
Fire officials are investigating the cause of a multi-alarm fire at a former chemical manufacturer in Paterson, New Jersey.
Rain has returned for Easter Sunday in the New York area after the holiday weekend kicked off with May-like weather.
With just over one square mile of land, the City of Hoboken says the 2026 FIFA World Cup could be a once-in-a-generation opportunity for homeowners.
New Jersey Gov. Mikie Sherrill and her family are moving into Drumthwacket, the governor's official residence in Princeton.
Patrick Roy has been abruptly fired as head coach of the New York Islanders.
Stony Brook University professor Timothy Glotch is one of 10 scientists selected to shape research plans for NASA's next Artemis missions.
A Long Island man accused of shooting his sister in the head with a crossbow pleaded not guilty to attempted murder Thursday.
A Long Island high schooler and his mom are being credited with saving a sleeping neighbor from a house fire.
New York Republican gubernatorial nominee Bruce Blakeman said Tuesday he will sue the state after the Campaign Finance Board denied him matching funds.
A U.S. crew member who went missing when an F-15E fighter jet was shot down over a remote area of Iran has been rescued by U.S. forces.
The changes were likely to affect Associate Attorney General Stanley Woodward, the No. 3 official at the Justice Department and Harmeet Dhillon, the Assistant Attorney General for the Civil Rights Division.
President Trump ordered the Department of Homeland Security to find a way to pay "each and every employee" of the agency.
New Jersey Gov. Mikie Sherrill and her family are moving into Drumthwacket, the governor's official residence in Princeton.
The search for the second crew member, a weapons system officer, is continuing, two U.S. officials said.
What started as a sinus infection left a Long Island teenager fighting for his life, requiring emergency brain surgery.
Older adults in New Jersey recorded the highest number of suspected overdose deaths in 2025, according to the New Jersey Department of Health.
The first case of mpox clade I has been detected in New York City, health officials said Friday. Of the two types of mpox, clade I is known to cause more severe disease and death.
Heights University Hospital, formerly known as Christ Hospital, shuttered its emergency room Saturday night.
New Jersey Sen. Andy Kim is opening up about his father's Alzheimer's diagnosis in hopes of helping others struggling like him to care for their loved ones.
A federal judge in New York has tossed out actor Blake Lively's sexual harassment claims against actor Justin Baldoni over their roles in the movie "It Ends With Us," but left intact a claim for retaliation.
Atlanta rapper Gucci Mane was lured to a Dallas studio for a meeting, then allegedly kidnapped and robbed by a group including rappers Pooh Shiesty and Big30.
Megan Thee Stallion was released from a New York City hospital after she got sick during a performance of "Moulin Rouge! The Musical."
The price hike raises the cost of the standard plan with ads by $1 per month and the cost of the standard and premium plans by $2.
Savannah Guthrie stepped back from her NBC duties almost two months ago when her mother, Nancy Guthrie, disappeared. The investigation is ongoing.
Patrick Roy has been abruptly fired as head coach of the New York Islanders.
Clay Holmes and Tobias Myers combined on a three-hitter and the New York Mets beat the San Francisco Giants 9-0 on Saturday night.
History was made Saturday night at Madison Square Garden as the Sirens played the Torrent before a sold-out crowd.
The New York Yankees beat the Miami Marlins 9-7 on Saturday night for their second 7-1 start in three seasons.
Oliver Kapanen's decisive goal in the shootout gave the Canadiens a 4-3 win over the Devils for their eighth straight win on Saturday.
Preparations for Passover in Brooklyn blend centuries-old rituals with modern traditions unique to each family.
New York has filed a lawsuit against solar company Attyx, saying it didn't just sell panels, it sold promises it couldn't keep.
Long before Manhattan's iconic street grid took shape, an English widow planned a Brooklyn community that helped shape the city today.
The Center for Brooklyn History showcase examines the Battle of Brooklyn through rare maps, paintings, and historical artifacts from the American Revolutionary War.
From World War II to modern mixology, women in Brooklyn fought for their place behind the bar. This Women's History Month, their legacy continues to influence the city's nightlife.
People dressed in elaborate headgear and paraded up Fifth Avenue for New York City's Easter Sunday tradition.
The Halloween tradition strolled through Manhattan's East Village on Sunday, with furry friends dressed in colorful costumes.
A suspect was taken into custody after an attack on Pearl Street Mall in Boulder on June 1 in which there were 15 people and a dog who were victims. The suspect threw Molotov cocktails that burned some of the victims, who were part of a march for Israeli hostages.
The annual Easter Parade and Easter Bonnet Festival was held in Manhattan on April 20, 2025.
A look back at the esteemed personalities who've left us this year, who'd touched us with their innovation, creativity and humanity.
If you're a New Yorker, you probably have an ongoing battle with it as stuff piles up.
Queens Sen. John Liu is in the thick of budget negotiations in Albany because he also chairs the city education committee.
Congressman Gottheimer is co-chair of the Problem Solvers Caucus, but the bipartisan group has been unable to solve funding for the Department of Homeland Security amid heavy airport delays.
With unresolved issues in Washington, D.C. and Albany, the New Jersey congressman and New York state senator from Queens sit down for interviews with CBS News New York's Marcia Kramer.
CBS News New York's John Elliott spends the morning at Eagle Rock Reservation in West Orange, New Jersey, for the Salvation Army's 2026 Easter Sunday service.