UM Study: YouTube Campaign Videos More Positive Than TV Ads
YouTube campaign videos are more positive than ads aired on television, a new University of Michigan study shows.
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YouTube campaign videos are more positive than ads aired on television, a new University of Michigan study shows.
A report of a possible cougar sighting at the University of Michigan caused a bit of a stir at the home of the Wolverines.
When shopping for a home, the neighborhood is often equally important. It can also be costly and time consuming to visit each neighborhood. Fortunately there is now an easier, more practical solution -- a neighborhood drive-through video.
Brinks Hofer Gilson & Lione, one of the nation's largest intellectual property law firms, is now accepting applications for the 4th Annual Brinks Innovation Competition, to be held Sept. 12 at McCormick Place in Chicago in conjunction with Midwest Clean Tech 2012 and the International Manufacturing Technology Show.
A Ann Arbor pediatrician charged with looking out his window to watch a 12-year-old girl change clothes has been sentenced to five years' probation and ordered to move.
Authorities say a 42-year-old Ann Arbor man apparently knocked his wife unconscious with a pineapple during a fight at their home.
America's economy will continue its recovery this year and next as it adds nearly 5 million jobs and unemployment falls below 8 percent, say University of Michigan economists.
Northeast Behavioral Associates needed to overhaul its IT infrastructure. Their mobile health IT workflow needed to support secure clinical documentation for 25 clinicians on the road across multiple states in New England, all making extensive clinical documentation for each of several visits throughout the day.
SEMPO, the trade assocaition for search engine and social media marketing professionals, has launched SEMPO Michigan, to be led by co-chairs Linda Girard and Eric Wortman of Ann Arbor-based Pure Visibility.
Default risk on home loans is now at its lowest level in seven years, says a professor at the University of Michigan's Ross School of Business.
The Pure Michigan national cable TV advertising campaign for spring and summer 2012 hits the airwaves across the country beginning Monday, March 19 and runs through June.
Cleanup efforts are underway in Ann Arbor where flood waters have drenched local residences.
Merit Network Inc. Thursday announced another contractor for its Rural, Education, Anchor, Community and Heath care – Michigan Middle Mile Collaborative (REACH-3MC) project.
"We appear to be in a beneficial period where the health sector is creating jobs the economy clearly needs, yet rates of increase in health spending and prices are still near historic lows," said Charles Roehrig, director of the Center for Sustainable Health Spending.
Synthetic Biologics Inc. (NYSE Amex: SYN), a developer of synthetic DNA-based therapeutics and medicines for serious illnesses, announced that patient enrollment has been completed in a Phase II clinical trial evaluating the efficacy and safety of Synthetic Biologics' proprietary oral formulation of estriol (Trimesta) for the treatment of relapsing-remitting multiple sclerosis.
Everist Genomics, a rapidly growing personalized medicine company, today announced the launch of the world's first comprehensive companion diagnostics and prognostics portfolio to improve early diagnosis, management and treatment of patients with colorectal cancer.
A University of Michigan cell biologist and his colleagues have identified a potential drug that speeds up trash removal from the cell's recycling center, the lysosome.
The latest staffing, leadership and boardroom changes at Michigan's technology-focused companies and institutions
Advanced Photonix Inc. said Monday it had signed a value-added reseller agreement for its T-Gauge industrial terahertz gauging system with Waltham, Mass.-based Thermo Fisher Scientific for its line of Thermo Scientific Web and metal gauges.
Merit Network Inc. announced Wednesday the selection of Juniper Networks and Cisco Systems Inc. as Ethernet routing and switching hardware vendors for Merit's REACH-3MC broadband stimulus project.
A high school principal in Ann Arbor is warning parents and students about the dangers of something called the "cinnamon challenge."
NEW, Nonprofit Enterprsie at Work, Tuesday announced a grant of $50,000 from the DTE Energy Foundtaion through its LEAD Program, which focuses on "initiatives that improve the strength, stability, sustainability, and leadership of the nonprofit sector."
New business won by Michigan's technology-focused companies
The Ann Arbor-based customer experience analytics firm ForeSee Monday released a report that shows daily deal sites such as Groupon and LivingSocial increase awareness of a business, attract new customers, and encourage repeat business.
City Council member Sabre Brierre drew up a resolution which instructs the city attorney to back on efforts to shut down marijuana dispensaries.
Pittsburgh Steelers wide receiver DK Metcalf has been suspended for two games after his altercation with a fan.
Residents of the Leland House still have not been able to return to retrieve their belongings.
Before the launch of the residential blight removal program in 2014, the Land Bank owned 47,000 abandoned houses across the city.
Charlotte and Theodore are among the top names for babies this year in Southeast Michigan, according to a newly released list from Corewell Health.
A suspect was fatally shot in Alpena County by an officer who was assaulted during a traffic stop on a reported stolen vehicle, police said.
A Detroit man has been charged with murder in connection with the fatal shooting of a Salvation Army bell ringer at a Kroger store.
Residents of the Leland House still have not been able to return to retrieve their belongings.
A relative got involved during an altercation between a man and a woman in Inkster, and the man was then fatally wounded, police say.
Before the launch of the residential blight removal program in 2014, the Land Bank owned 47,000 abandoned houses across the city.
Charlotte and Theodore are among the top names for babies this year in Southeast Michigan, according to a newly released list from Corewell Health.
Ford Motor Co. is pivoting away from its once-ambitious electric vehicle plans amid financial losses and waning consumer demand for the vehicles.
A 15-gallon tank of gas will cost Michiganders about $42, which is around $15 less than the highest price drivers paid in July 2024.
Ford Motor Co. has stepped up technology in its popular F-150 pickup to combat ever-evolving techniques car thieves have at their disposal.
The management company of the LaFontaine Automotive Group in Metro Detroit has agreed to pay $1.5 million to settle an alleged Paycheck Protection Program loan fraud.
Slower adoption of electric vehicles was cited as the reason for pending layoffs at GM's Factory Zero.
James Ransone, the actor who played Ziggy Sobotka in the HBO series "The Wire" and appeared in many other TV shows and movies, has died.
Comedian and actor Bowen Yang performed his final sketch on "SNL" Saturday night, after announcing his unexpected mid-season exit from the show.
The special features interviews with Kathy Bates, Annette Bening, Albert Brooks, Michael Douglas, Kiefer Sutherland, Jerry O'Connell and Mandy Patinkin.
The Oscars ceremony is moving to YouTube starting in 2029, the Academy of Motion Picture Arts and Sciences announced on Wednesday.
Known as a popular Hollywood director, Rob Reiner also had a lengthy record of political and civic activism, especially in California.
Doctors and scientists say this year's influenza season could be tougher than usual, with a new version of the flu virus, called H3N2, spreading quickly.
The main distillery will be closed for site enhancements, the company said. The pause comes after whiskey production has dropped amid a challenging year.
The Department of Homeland Security has tripled its "exit bonus" offered to undocumented migrants who voluntarily leave the United States by Dec. 31, 2025.
Northern U.S. states and higher elevations have the best chances of a white Christmas, while southern and western areas are far less likely to see snow this year.
Rep. Ro Khanna said the release of an initial tranche of files and photos related to late sex offender Jeffrey Epstein was a "slap in the face of survivors," while Rep. Thomas Massie said the DOJ is "flouting the spirit and the letter of the law."
President Trump on Thursday signed an executive order to reclassify marijuana. While it might seem like a small move, it opens a new door for the industry as a whole.
Millions of people with an Affordable Care Act health plan face a massive jump in premiums next year — this chart shows just how much.
Henry Ford Health has announced new labor agreements with registered nurses and radiology technicians at its Rochester hospital.
A Michigan hospital is asking members of the public to raise their flashlights as well as the spirits of children during the holiday season.
Oakland County health officials are reporting a confirmed case of measles in a pediatric patient at DMC Huron Valley-Sinai Hospital.
Pittsburgh Steelers wide receiver DK Metcalf has been suspended for two games after his altercation with a fan.
Jared Goff and Dan Campbell have refused to blame the officials after the Detroit Lions were penalized two times in the final 22 seconds of a 29-24 loss to the Pittsburgh Steelers — with each flag negating a go-ahead touchdown.
The Pittsburgh Steelers have pushed the Detroit Lions to the brink of elimination from the playoffs thanks to a wild finish.
Moritz Seider scored at 4:36 of overtime and the Detroit Red Wings beat the Washington Capitals 3-2 on Sunday to sweep a home-and-home series.
A lawsuit filed on Friday claims the Detroit Lions copied a company's Motor City Muscle trademark and that brand's distinct appearance.
With one in eight adults at risk for kidney disease, Dr. Silas Norman, a University of Michigan doctor specializing in kidney health, and Sandy Baruah, President and CEO of Detroit Regional Chamber, appear on Michigan Matters.
The state of Michigan can do better when it comes to raising the bar on K-12 public education.
The Detroit show will attract hundreds of thousands to the area as automakers, tech companies and more gravitate to downtown Detroit.
This week on Michigan Matters, Carol Cain speaks with retail owners and entrepreneurs ahead of the holiday season.
Hundreds of thousands will line up along Woodward Avenue for America's Thanksgiving Parade in Detroit.
The University of Michigan is preparing to face Texas in the Citrus Bowl on News Year's Eve.
Some residents of an apartment building in downtown Detroit will have to spend Christmas in a hotel room.
As he wraps up his time leading the Motor City, Detroit Mayor Mike Duggan is also ready to share the progress and lasting impact of one of his biggest campaign promises.
A fatal crash during the early morning on Monday resulted in the closure of Interstate 275 in the Livonia area, the Michigan Department of Transportation reported.
With one in eight adults at risk for kidney disease, Dr. Silas Norman, a University of Michigan doctor specializing in kidney health, and Sandy Baruah, President and CEO of Detroit Regional Chamber, appear on Michigan Matters to discuss the importance of kidney health.