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The supertasters flavoring your food: "The Flavorists" | 60 Minutes Archive

Name: The supertasters flavoring your food: "The Flavorists" | 60 Minutes Archive
Uploaded: 2025-11-27T07:00:00-0500
Duration: 13 min 53 s
Description: Over Thanksgiving weekend in 2011, Morley Safer reported on the multibillion-dollar food flavoring industry and how supertasters used secret formulas to "hijack" our brains with irresistible flavors.

Over Thanksgiving weekend in 2011, Morley Safer reported on the multibillion-dollar food flavoring industry and how supertasters used secret formulas to "hijack" our brains with irresistible flavors.