Sports And Social Media Marketing: Deeper Engagement, Better Feedback
You might not believe what brands Detroit's pro sports teams study for ideas in excellence in social media marketing.
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You might not believe what brands Detroit's pro sports teams study for ideas in excellence in social media marketing.
Devin Setoguchi and Andrew Ladd scored in the shootout to give the Winnipeg Jets a 3-2 win over the Detroit Red Wings on Tuesday night.
Playing in the NHL wasn't Chris Chelios' dream.
Fans remember different things about former Wings captain Steve Yzerman, but I remember the waiting.
Henrik Zetterberg scored both goals for Detroit, which lost its fifth straight at home. Jimmy Howard made 31 saves.
The Detroit Red Wings are on the brink of their worst home losing streak in more than 17 years.
Rich Peverley's goal at 4:41 of overtime completed a comeback and gave the Dallas Stars a 4-3 win over the Detroit Red Wings on Thursday night.
The Detroit Red Wings placed forward Jordin Tootoo on waivers Wednesday.
"They played better than we did," Detroit coach Mike Babcock said. "I think from start to finish they were the better team on the ice."
The Winter Classic will be played in Michigan Stadium on January 1st.
Darren Helm was happy just being on the ice again. Scoring the winning goal was a bonus.
Justin Abdelkader scored the winning goal with 3:24 left to help the Detroit Red Wings edge the Calgary Flames 4-3 on Friday night.
Colorado Avalanche goalie Semyon Varlamov surrendered to Denver police on an arrest warrant on charges of kidnapping and third-degree assault in what authorities are calling a domestic violence incident.
A 22-year-old looking to find his way in the NHL helped the Detroit Red Wings out of a tailspin.
The Detroit Red Wings today announced that three-time Stanley Cup Champion and 1994 Hart Memorial Trophy winner Sergei Fedorov has been added to the team's alumni roster for the 2013 Maple Leafs vs. Red Wings Alumni Showdown™ on Tuesday, Dec. 31 at Comerica Park, as part of the 2013 SiriusXM Hockeytown Winter Festival™.
Michigan is in a position to be No. 1 in the AP Top 25 men's college basketball poll because the program had financial support to make moves in the transfer portal and coach Dusty May has developed a selfless culture that money can't buy.
Olympic organizers promise that the villages where athletes live won't run out of free condoms again during the Milan Cortina Winter Games.
Justin Verlander's return to the Detroit Tigers is a testament to his own longevity and the team's increased relevance over the past couple of years.
Americans Madison Chock and Evan Bates, considered the favorites, placed second in the 2026 Winter Olympics. France's Laurence Fournier Beaudry and Guillaume Cizeron took home gold.
Retired Detroit Lions offensive tackle Dan Skipper is returning to the team, but not in uniform. Instead, he'll be on the sidelines as part of the coaching staff, sources told CBS News Detroit.
Experts say the Ambassador Bridge can't keep up with demand for trade, jobs and tourism between Detroit and Windsor anymore.
The mayor of Romulus, Michigan, says representatives with the Department of Homeland Security have informed him that the federal agency has secured a building in the city.
A 57-year-old woman is facing two charges after law enforcement found 20 dogs and four turtles living in "deplorable conditions" while executing a search warrant at a Warren, Michigan, home on Thursday, the Macomb County Sheriff's Office said.
The man suspected in the January crash at Detroit Metro Airport's McNamara Terminal is charged with one count of aggravated stalking in a separate incident, according to the Wayne County Prosecutor's Office.
Michigan is in a position to be No. 1 in the AP Top 25 men's college basketball poll because the program had financial support to make moves in the transfer portal and coach Dusty May has developed a selfless culture that money can't buy.
Union Vice President Laura Dickerson confirmed that the worker, TJ Sabula, "has no discipline on his record."
Some General Motors employees are taken aback by this year's profit-sharing checks, with it being $4,000 less than the previous one.
While many assume a "harsh" winter, or this bone-chilling, sustained cold, is the enemy of asphalt, the real culprit is temperature fluctuation.
In Metro Detroit, drivers are paying about $2.90 per gallon, which is 2 cents less than last week and 29 cents less than at the same time last year.
The winter storm that brought snow to Southeast Michigan on Sunday didn't stop car enthusiasts from leaving their homes for the final day of the 2026 Detroit Auto Show.
"Dawson's Creek" and "Varsity Blues" star James Van Der Beek has died at 48 years old.
For the first time, a major U.S. automaker is putting a team up against the European giants of Formula One. Can Cadillac be a contender?
The 31-year-old Puerto Rican artist Bad Bunny took the stage on Sunday dressed in all white, donning a jersey with his last name, Ocasio, and the number 64.
Brad Arnold, the founder and lead singer of the 3 Doors Down has died following "his courageous battle with cancer," the rock band announced Saturday on social media.
Bad Bunny took the stage at halftime for the 2026 Super Bowl. Here's who else performed at Super Bowl 60.
White Castle has invited lovers, loved ones and the soon-to-be in love to an intimate meal at its restaurants every Valentine's Day for the past 35 years.
The mayor of Romulus, Michigan, says representatives with the Department of Homeland Security have informed him that the federal agency has secured a building in the city.
The FBI and sheriff's department have been investigating the disappearance of Nancy Guthrie, the mother of "Today" show co-host Savannah Guthrie, for nearly two weeks.
Love is biting consumers this year amid the rising cost of flowers, chocolates and other Valentine's Day staples.
Inflation came in below economists' forecasts and slowed from December's 2.7% annual rate.
Officials announced eligibility for mothers and babies in the city of Detroit.
Two Metro Detroit representatives are among those sponsoring a bill that calls for a 32% tax on any wireless device purchased for someone age 17 and younger.
The Oakland Community Health Network will now be taking over that responsibility amidst a financial dispute between the two organizations.
Legionella testing at Oakland County government facilities has detected the bacteria in the water systems of two additional buildings.
When the temperatures plummet, and the snow starts piling up, most of us have the same instinct: retreat indoors, crank up the heat, and get cozy.
Michigan is in a position to be No. 1 in the AP Top 25 men's college basketball poll because the program had financial support to make moves in the transfer portal and coach Dusty May has developed a selfless culture that money can't buy.
Olympic organizers promise that the villages where athletes live won't run out of free condoms again during the Milan Cortina Winter Games.
Justin Verlander's return to the Detroit Tigers is a testament to his own longevity and the team's increased relevance over the past couple of years.
Americans Madison Chock and Evan Bates, considered the favorites, placed second in the 2026 Winter Olympics. France's Laurence Fournier Beaudry and Guillaume Cizeron took home gold.
Retired Detroit Lions offensive tackle Dan Skipper is returning to the team, but not in uniform. Instead, he'll be on the sidelines as part of the coaching staff, sources told CBS News Detroit.
Claressa Shields talks about giving back to the community and her efforts to increase equity for women in sports.
The roundtable discusses the impact of the high-profile game for advertisers, including Detroit-based Rocket and Redfin.
Could a new entertainment tax and a new sales tax be ahead for the Motor City?
As the 2026 Detroit Auto Show wraps up Sunday, the roundtable discusses the signature event and standout moments from the past two weeks.
Penske and Reuss address a wide range of critical issues for Detroit, Michigan and the nation.
A man charged with aggravated stalking is suspected in the January crash at a terminal at Detroit Metro Airport, the business aiming to build a data center in Allen Park is connecting with the city's residents and other top stories for the evening of Feb. 14, 2026.
Law enforcement on Friday night ramped up activity around two miles from Nancy Guthrie's home in Tucson, Arizona. Authorities believe Guthrie, 84, was taken against her will. Andres Gutierrez reports.
The University of Michigan men's basketball squad has a good chance at becoming the top-ranked team in the Associated Press rankings after a 30-point win over UCLA on Saturday. Reporter Matt Finkel has the story from Crisler Center of the Wolverines' 24th win of the season.
Vietnamese Americans on Saturday were celebrating the Lunar New Year. Dozens of families gathered in Madison Heights on Saturday for an event that featured traditional clothing, food and music.
Above-average temperatures through the end of the week