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The Panini Sticker Phenomenon | 60 Minutes Archive

Name: The Panini Sticker Phenomenon | 60 Minutes Archive
Uploaded: 2026-06-11T13:00:00-0400
Duration: 12 min 49 s
Description: As the World Cup was kicking off in Qatar in 2022, 60 Minutes' Jon Wertheim reported on Panini soccer stickers. First created in 1970 by four brothers in Italy, the collectable trading stickers became a booming, international business and a central part of the World Cup experience.

As the World Cup was kicking off in Qatar in 2022, 60 Minutes' Jon Wertheim reported on Panini soccer stickers. First created in 1970 by four brothers in Italy, the collectable trading stickers became a booming, international business and a central part of the World Cup experience.