The Masterchef Phenomenon | BTalk


Martin Kneebone

Martin Kneebone

(Episode 474; 14 minutes 09) The cooking game show Masterchef first appeared on TV in the UK twenty years ago. A local version leapt onto Australian TV screens in 2009, with enormous success. The finale of the first series was the third most watched show of the decade.

The impact of the show has influenced our buying habits. Martin Kneebone from food industry consultancy freshlogic says more of us are spending time cooking at home, creating a demand for fresh and interesting ingredients.

That means, while the major chains are going for scale, there's an opportunity for specialist retailers to provide the variety and niche products we crave to impress our friends on our Masterchef abilities. It also creates a ready market for new producers.

So grab the opportunity and get your product into Australia's kitchens. We're spending more time there these days.