Last Updated Apr 13, 2010 5:30 PM EDT
The impact of the show has influenced our buying habits. Martin Kneebone from food industry consultancy freshlogic says more of us are spending time cooking at home, creating a demand for fresh and interesting ingredients.
That means, while the major chains are going for scale, there's an opportunity for specialist retailers to provide the variety and niche products we crave to impress our friends on our Masterchef abilities. It also creates a ready market for new producers.
So grab the opportunity and get your product into Australia's kitchens. We're spending more time there these days.