Last Updated Jul 4, 2011 4:06 AM EDT
(Episode 778; 13 minutes 47) Listen on iTunes.
The naming convention for websites is about to change, with a thousand new first level domains enabling brands to replace .com with their own name. It's not just brand names, there will be an opportunity to register for new generic names too --- like .music, or .law.
After many years preparation, the change was ratified late last month by ICANN, the international body that looks after how domain names are organised. Chris Disspain, an ICANN board member, as well CEO of the .au domain administrator, talks about the changes in this episode of BTalk.
Who can apply for one of these new top level domains? What sort of restrictions apply? Chris explains the whole process, which could see these new first level domains operational in a little over a year's time.