SXSW sells a vision of the future. Does it have one of its own? | Texas Monthly
South by Southwest opens this week in Austin, and while it’s still a major draw for music, film, and tech, Texas Monthly notes the festival’s true peak came between 2011 and 2019 — years when global stars and tech leaders packed the lineup, and SXSW dominated spring‑break culture. Since then, the event has faced shifts and challenges that have made it harder to recapture that momentum.



