Last Updated May 20, 2011 1:25 AM EDT
(Episode 747: 9 minutes 47) Listen on iTunes.
Has your company deployed BI? Implementing an integrated Business Intelligence solution sounds like one of those big IT projects that consumes an inordinate amount of time and money and might do some good, but perhaps also misses out on a lot of opportunities.
In this edition of BTalk Marcy Larsen, a senior product manager at Microsoft, says the best deployments are in companies with a culture driven by KPIs. With the right targets individuals across the organisation will demand data for all factors that influence their top line objectives. And that includes data from inside and outside the organisation.
It's worth 10 minutes to hear about what BI should be doing for your company and one or two pitfalls to overcome when deploying an effective solution.