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"Sephora Kids" Investigation

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Investigation

Beauty Exposed: "Sephora kids," cosmetic companies, and California law | CBS News California Investigates

Get-ready-with-me videos saturate social media feeds, targeting young girls with multi-step skincare routines where popular brands partner with kid-fluencers to create viral skincare products. The skincare industry is cashing in on so-called "Sephora kids," fueled by Gen Alpha (kids under 12). But dermatologists warn that many viral products contain anti-aging ingredients that can harm young skin, and it's hard to tell the products apart. A California lawmaker wants to restrict the sale of some anti-aging products for kids under 18. Critics say that's misguided. So, CBS News California investigative correspondent Julie Watts teamed up with her daughter's fifth-grade class and the CBS News Confirmed team to examine the risks and the proposed solutions. WATCH PART 1 - Investigating "Sephora Kid" Concerns: How skincare brands make billions selling products to tweens. WATCH PART 2 - Investigating "Sephora Kids" Solutions: Fifth-graders help investigate California bill targeting anti-aging skincare sales to minors. READ MORE HERE: https://www.cbsnews.com/news/skincare-industry-products-tweens-harm-young-skin/

Investigation

Fifth-graders investigate California bill targeting anti-aging skincare sales to minors | Investigating "Sephora kids" Solutions

Skincare brands are making billions of dollars a year selling products to tweens: kids under 12. Dermatologists warn that some of those products can be harmful to young skin. So, a California lawmaker wants to require an ID to buy some of those products. CBS News California investigative correspondent Julie Watts teamed up with her daughter's fifth-grade class and the CBS News Confirmed team to examine the risks of the "Sephora Kids" trend and the proposed solution to help protect children. BEHIND THE INVESTIGATION: CBS News California investigates troubling trend in skincare industry WATCH PART 1 - Investigating "Sephora Kid" Concerns: How skincare brands make billions selling products to tweens. WATCH PART 2 - Investigating "Sephora Kids" Solutions: Fifth-graders investigate California bill targeting anti-aging skincare sales to minors. READ MORE HERE: How the skincare industry makes billions marketing products to tweens, including some that could harm young skin

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Investigation

CBS News California investigates troubling skincare industry trend | "Sephora kid" Investigation

If you have a tween in your life, get-ready-with-me videos may be familiar to you. These videos saturate social media feeds, targeting young girls with multi-step skincare and routines. Popular brands partner with kid-fluencers to create viral skincare products and social media content, and the skincare industry is cashing in, turning many in Generation Alpha into so-called "Sephora kids." The problem is that many viral products contain anti-aging ingredients like retinol and alpha hydroxy acid, which, unbeknownst to many of these kids, can harm their young skin, and it's hard to tell the products apart. So CBS News California investigative correspondent Julie Watts teamed up with her daughter's fifth-grade class and CBS News Confirmed to examine the risks and what is being done to protect children. WATCH PART 1 - Investigating "Sephora Kid" Concerns: How skincare brands make billions selling products to tweens. WATCH PART 2 - Investigating "Sephora Kids" Solutions: Fifth-graders investigate California bill targeting anti-aging skincare sales to minors. READ MORE HERE: How the skincare industry makes billions marketing products to tweens, including some that could harm young skin

Investigation

Skincare brands make billions selling products, including some harmful to young skin, to tweens | Investigating "Sephora kid" Concerns

Skincare brands make billions of dollars annually selling stuff to children 12 and under, even though dermatologists caution against minors using some of these products that are meant for adults. The CBS News Confirmed team analyzed top kidfluencers with more than 42 million followers combined and found that 94% of their recent skincare posts did not let kids know they were getting free products or commissions from the brands they promote. That social media marketing is turning many in this generation into so-called "Sephora kids," but they often don't realize that some viral products can harm young skin. Check out what happened when CBS News California investigative correspondent Julie Watts sent her 11-year-old daughter undercover shopping with her friends. BEHIND THE INVESTIGATION: CBS News California investigates troubling trend in skincare industry WATCH PART 1 - Investigating "Sephora Kid" Concerns: How skincare brands make billions selling products to tweens. WATCH PART 2 - Investigating "Sephora Kids" Solutions: Fifth-graders investigate California bill targeting anti-aging skincare sales to minors. READ MORE HERE: How the skincare industry makes billions marketing products to tweens, including some that could harm young skin

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