Guy Kawasaki Interviews "Sway" Authors on the Meltdown

Last Updated Oct 9, 2008 7:01 PM EDT


In this podcast, Guy Kawasaki interviews the authors of Sway: The Irresistible Pull of Irrational Behavior. Ori Brafman, a well-known organizational theorist and his brother, psychologist Rom Brafman, have together developed compelling theory about irrational behavior and its role in decision making. Here they talk about how irrationality affects the market, your career, and your life.

The event took place at the renowned business forum, the Churchill Club in Silicon Valley.