Why and How to Write a Business Book | BTalk

Last Updated Apr 8, 2010 6:29 PM EDT

Podcast

Karen McCreadie

Karen McCreadie

(Episode 471; 21 minutes 42) The saying goes that everyone has a book in them somewhere, but it rarely gets out and onto the printed page. Yet it can be an excellent way to reinforce your credibility in the business world.

Karen McCreadie, author of "How to Write a Book in 33 days", says writing about your area of expertise improves your worth, helps you to charge more and shortens your business sales cycle.

Of course it takes a lot of commitment. So how do you start, how long will it take and what do you do with it when you've finished? Karen provides some invaluable guidance for the budding first-timer, whether you intend to write it all yourself or pass it over to a ghost-writer to help with the hard work.