(Episode 471; 21 minutes 42) The saying goes that everyone has a book in them somewhere, but it rarely gets out and onto the printed page. Yet it can be an excellent way to reinforce your credibility in the business world.
Of course it takes a lot of commitment. So how do you start, how long will it take and what do you do with it when you've finished? Karen provides some invaluable guidance for the budding first-timer, whether you intend to write it all yourself or pass it over to a ghost-writer to help with the hard work.