Retail Advertising Made Simple | BTalk Australia

Last Updated Aug 25, 2008 4:18 PM EDT

Podcast

For a strong retail advertisement you need to distil your offer to a single message that promises something for the customer.

Phil Dobbie talks to Bruce Potter, Creative Director at Streetwise Advertising (part of the AdCorp group) about these and other elements that make a successful ad. Bruce suggests that simplicity and brevity is the key to successful advertising designed, as he puts it, to appeal to people with the attention span of gnats.

Click on "Play" above to hear the podcast.

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