Podcast: Make Cold Calls More Effective

Last Updated Jan 15, 2010 3:00 PM EST


Every week, I summarize the high points of the previous week in a podcast, so that you can download it and listen to it on the weekend (if you prefer) or during your commute on Monday morning.

You can, of course, simply listen to it by clicking on it, but if you want to get this podcast on your media-player or iTunes, you click on the "Get It" button.

In this podcast, I discuss the purpose of cold calling, how to create a great cold-calling script, and how to schedule your cold calling efforts so that you qualify leads more effectively.