Is Online Advertising Recession Proof? | BTalk Australia


(8min 29) Whilst conventional media forecast a slump in revenues, the latest quarterly expenditure survey from Australia's Interactive Advertising Bureau (IAB) shows that online advertising continues to enjoy high growth.

Will this growth continue? On today's BTalk Australia Phil Dobbie talks to IAB's CEO Paul Fisher about the results and what's round the corner. We might not be heading into a full recession, but what effect will the economic downturn have a marked effect on the online advertising sector? Will online ever be able to offer FMCG advertisers the brand-building power of TV?

Add your thoughts in the Talkback section at the end of this post.

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