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Howard Shultz on Starbucks Turnaround | HBR Ideacast


Howard Schultz, CEO of Starbucks
Starbucks was facing financial trouble two years ago when it decided to bring back its former CEO, Howard Schultz, the original visionary behind the behemoth coffee chain.

The turnaround wasn't easy. First, Schultz had to admit a lot of mistakes to the public. He also decided to take some big risks -- like introducing instant coffee -- that could have hurt the brand even more.

In this podcast, Schultz discusses his biggest leadership challenges after re-taking the helm, and how he overcame them.

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