Does Your CFO Know Marketing Lingo? | BTalk Australia

Last Updated Sep 14, 2008 8:50 PM EDT


(9min 51) Do your finance and marketing teams know how to talk to each other? Roger James, chairman of the Australian Marketing Institute, believes finance teams will benefit from a clearer understanding of marketing metrics. Likewise marketing needs to understand the basics of finance.

On today's BTalk Australia Roger talks to Phil Dobbie about the Institute's Marketing Metrics program and the ISO project that aims to deliver a common means of measuring brand value.

What's your experience? Add you comments in the talkback section at the bottom of this post.

See also: The Twelve Best Marketing Metrics for Managing Marketing Performance
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