Creativity Sells | BTalk Australia

Last Updated Oct 12, 2008 2:42 PM EDT


(14min 30) As you'd expect the creative strength of your advertising is important, but can poor creative be offset by high advertising spend.

Kym Penhall, Executive Director of Ipsos ASI, has been looking at the recall of advertising during Channel 7's coverage of the Olympics. He found that the highest spenders didn't always got the highest consumer recall. On today's BTalk Australia Phil Dobbie asks Kym how can you ensure that your advertising works for you?

What do you think makes a good advertisement? Add your comments to the Talkback section at the bottom of this post.

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