Blu-ray Drive Prices Drop But Adoption Still Low
For a long time, Blu-ray as a product category has been a joke. The problem was price elasticity, meaning that even when Sony finally got its way and HD DVD died, Blu-ray continued to lose market share -- to plain DVDs. Well, it looks like the Blu-ray manufacturers have realized that they can't get strong premium pricing from a public that largely doesn't know how to set up high definition on their TVs, because prices are starting to drop. However, don't hold your breath for a broad installed base that might give the needed payoff for the original investments because the price differentials are enormous and people don't seem to be in a hurry.