ScriptLogic Windows 7 Study Is A Crock; Media Swallows It Anyway
The marketing tactic of spreading FUD -- fear, uncertainty, and doubt -- is nothing new in the computer industry. Many companies point to questionable studies as their tools of dissemination, like a PR agency study for Credant Technologies that I recently deconstructed. Well, there appears to be another bogus study, only this time the effective target is Microsoft Windows 7, as the study effectively suggests that enterprises aren't planning to upgrade to the new version. The press pick-up pretty has been wide and undiscerning. That's a pity, because dig into it and you find classic varieties of bias that make for good sound bites but egregiously bad for competitive decision making.