Thom Craver

Thom Craver is Director of Consumer Products at CBS News, where he leads web and app product strategy, roadmap execution, and cross-functional teams across engineering, design, QA, and editorial. He brings a rare combination of deep technical fluency and strategic product thinking to one of the most recognized news brands in the world. A recognized authority in technical SEO, digital analytics, and audience development, Thom has spent his career at the intersection of technology and media. He has driven measurable growth at CBS News through machine learning implementation and data-driven product strategy, and previously led organic search initiatives that significantly expanded CBSNews.com's digital reach. Beyond CBS News, his bylines have appeared on ComicBook.com and PopCulture.com, where he contributed tech and digital coverage when trending stories demanded it. Throughout his career, Thom has authored more than a dozen ghostwritten technical training manuals and contributed to platforms including Search Engine Watch and ClickZ. In 2023, his indie game Morse Mania won the Game Jam Category Fan Choice award at the Game Development World Championships, reflecting a lifelong passion for building digital products across every medium. An accomplished speaker, Thom has delivered keynotes, masterclasses, and sessions on SEO, digital analytics, and business growth at conferences across the country, including a TEDx talk at TEDx Flour City. He currently teaches programming at Monroe Community College, part of the SUNY system, and has previously held faculty positions at Quinnipiac University, Rochester Institute of Technology, and several other accredited institutions.