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Facebook's New Update Makes Your News Feed More 'Personal'

NEW YORK (CBSNewYork/AP) -- Facebook has once again tweaked the formula it uses to decide what people will see in their news feed -- and this time, it's personal.

The social media giant says it updated the news feed so that people will see more posts from their friends and family and more tailored selections from news or media outlets that cater to the specific interests of the user.

Facebook says it will now put posts from friends and family that users are "likely to care about'' at the top of their news feed. Over time, the algorithm adapts and learns from your behavior. So if you "like'' or comment on your sister's posts often, you'll see more posts from her.

"Our top priority is keeping you connected to the people, places and things you want to be connected to — starting with the people you are friends with on Facebook," Adam Mosseri, VP of Product Management of News Feed, said in a statement on Wednesday.

According to the statement, the update will also take a more curated approach to the way outside media is presented in your News Feed, working to provide more similar content to stories that they have interacted with in the past.

Facebook regularly updates the algorithm that decides what posts users see. How much users interact with the posts help influence the changes.

Earlier this year, Twitter updated their algorithm to reflect a similar, more curated approach to their timeline, opting to feature stories that may appeal to the user rather than their former more time-oriented format.

(TM and © Copyright 2016 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2016 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

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