Crunch Time for Online | BTalk Australia

Last Updated Nov 26, 2008 5:00 PM EST

Podcast

(9min 24) The Interactive Advertising Bureau of Australia (IAB) has just released the results of a test-market for Kellogs Sultana Bran, designed to demonstrate the power of online advertising at improving brand awareness and buying intention.

On today's BTalk Australia Phil Dobbie talks about the research with Paul Fisher, IAB's CEO. Can we expect to see more crunchy breakfast cereals advertising online in the future?

Add your thoughts â€" or another corny headline â€" in the Talkback section at the bottom of this post.

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