Trump’s show “The Apprentice” premiered on NBC in January 2004 with Trump acting as its host. In January 2008, the show returned to NBC, rebranded as “Celebrity Apprentice.”
This show is yet another profitable enterprise that Trump’s run for president has cost him. On June 29, 2015, after Trump’s election speech called Mexicans rapists, NBC released a statement saying it was cutting all business ties with Trump and exploring ways to continue “Celebrity Apprentice” without him.
Trump said he was giving up the show to run for president.
“I had one of the top shows on television, ‘The Apprentice,’ and I decided not to do it because I wanted to do this,” Trump then told Fox News on July 4, 2015 in an interview addressing the recent spate of businesses that have severed their relationships with his brand. “I give up hundreds of millions of dollars of deals where I’m doing this. Then you hear about NASCAR, and you hear about NBC, and you hear about, you know, different people that drop Trump because Trump wants safety in the United States. If you think of it, what am I doing? I say let’s make our country safe, and people are offended. It’s incredible to me.”