The Importance of Urgency | HBR IdeaCast

Last Updated Sep 26, 2008 4:30 PM EDT


When businesses try to effect sweeping change, they usually fail, and according to Harvard professor John Kotter, the reason is often a collective lack of urgency. In this podcast, Kotter explains why urgency matters; how it can be gauged, created, and harnessed; and how to avoid false urgency and complacency, true urgency's destructive cousins.

Featured guest: John Kotter, professor emeritus at the Harvard School of Business and author of the book A Sense of Urgency.
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