Technology Heads The Brand League | BTalk


Daren Poole

Daren Poole

(Episode 486; 15 minutes 52) Despite the global financial crisis, big brands are worth more. According to Millward Brown Optimor companies in the BrandZ Top 100 Most Valuable Global Brands list are collectively worth US$2 trillion. Their value rose 4 percent last year and 40 percent over the last five years.

Interestingly, technology leads the way. Have a look at the list of the top 10 below while listening to today's BTalk. I talk to Daren Poole, Chief Client Officer at Millward Brown Australia, about the index and why CFOs need to pay attention to it.

    Top 10 Brands (and change in value from 2009)
  • Google +14%
  • IBM +30%
  • Apple +32%
  • Microsoft +0%
  • Coca Cola +1%
  • McDonalds -1%
  • Marlboro +15%
  • China Mobile -14%
  • GE -25%
  • Vodafone -17%
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