Get Customers to Help Themselves | BTalk Australia
By Phil Dobbie
(14min 59) How can you cut the cost of answering customer enquiries without compromising the quality of your service? The answer is an integrated eService strategy, with a knowledge base serving information through all your customer channels.
Brett Waters is the Australian MD for RightNow. On today's BTalk Australia he talks to Phil Dobbie about how to implement a service strategy that can enhance the customer experience whilst cutting your operational costs.
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