Anheuser-Busch marketing chief steps down after Bud Light sales slump
Anheuser-Busch's marketing head is leaving the company after Bud Light's promo with TikToker Dylan Mulvaney triggered backlash.
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Anheuser-Busch's marketing head is leaving the company after Bud Light's promo with TikToker Dylan Mulvaney triggered backlash.
State pension fund shareholders could take legal action against beer maker for linking brand with "radical social ideologies," Florida governor says.
Mexican-style lager Modelo Especial outsold the popular Anheuser-Busch last month, new sales data shows.
Two execs are on leave after a collaboration with transgender TikToker ignited boycott calls, the Wall Street Journal reported.
For Bud Light in particular, reaching a new audience is crucial, Alissa Heinerscheid, vice president of marketing at Bud Light, said in a recent podcast interview.
Among the celebrities making an appearance in Super Bowl LVII ads are Adam Driver, Will Ferrell and Serena Williams.
With Qatar banning beer sales at the tournament, Anheuser-Busch plans to donate the suds to victorious nation's fans.
Non-alcoholic beer will still be available, but the ban on alcohol just 2 days before games may be an issue for sponsor Budweiser.