Amazon Patent Strategy -- Advertising in E-Books (2 of 2) [UPDATE]
In part 1 of this three part look at Amazon's strategy through patent filings, I mentioned the personalized libraries concept, in which people buying books and other media would also get electronic versions that would form a personal database of electronic versions they could search. I looked at one patent brought up by Laurie Sullivan at MediaPost News, and the fuller implications of that patent combined with another recently granted to Amazon. In part 2, we look at a possibility of advertising on the Kindle, as Sullivan noted, though as yet I can't find evidence in the patent database to support her. [NB: Check the update at the end of the story, as the ultimate source seems to have been The Register, which had provided links to the patents. However, it seems that Amazon may have been trying to keep from being immediately connected to them.]