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Manhattan JCC Uses Social Media To Inspire Others With #PlusLight Campaign

NEW YORK (CBSNewYork) -- A project run by Manhattan Jewish Community Center is using social media to help inspire others and bring some joy to the world during the Chanukah festival of lights.

The 'Plus Light' project invites the public to take photos showcasing the beauty of lights they see in the world every day -- and post them on social media using the hashtag #PlusLight.

The photos will be featured on the JCC's website. 

"Chanukah is also a time of celebrating daily miracles in our midst," Rabbi Ayelet Cohen said. "To have so many people actively looking for the miraculous expands light for all of us."

Artist Tobi Kahn started the project last year, hoping to inspire others to look at the brightness of our world, even in in darker times.

"I think it does something for you physically," Kahn said. "You feel more uplifted."

Kahn said anyone can get involved -- no experience necessary.

"I don't believe anyone has to be an artist to do this -- I don't think you have to be a photographer," Kahn said.

He added that the project is also a reflection of New York itself.

"You do not have to be Jewish to do Plus Light you can be Christian, Muslim, buddhist, not belive in God," Kahn said. "Anybody who understands that light adds to the world is really whats powerful."

For every 20 photos that use the hashtag, the Manhattan JCC will donate a book to their 'Gift Of Literacy' program -- an initiative dedicated to helping New York City second-graders learn how to read.

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