NEW YORK (CBSNewYork) -- The motto "For the fans, by the fans" just took on a whole new meaning for The 7 Line.
Darren Meenan, owner of the ultra-popular Mets-themed apparel brand, launched a new T-shirt on Sunday, designed to help his neighbors in need in the wake of Superstorm Sandy.
The shirt is $25, featuring the messages "uNitY" and "Rebuild, Restore, Recover." Meenan said 100 percent of the proceeds will be distributed to local organizations and charities in New York's most hard-hit communities.
He urged those who want their money to go toward the recovery effort in New Jersey to consider the "Restore the Shore" T-shirt, which is not affiliated with The 7 Line.
The Douglaston native, whose shop in Jamaica, Queens, was unaffected by the storm, told CBSNewYork.com that he hoped to raise $20,000 by Friday.
He's off to a great start.
The shirt was made available shortly after noon on Sunday. By midnight, Meenan had raised over $8,500 with an additional $500 donation from one Mets player.
Meenan has also raised money through shirt sales to benefit Tuesday's Children, the Gary Carter Foundation, the Make-A-Wish Foundation and the Kilimanjaro Outreach Program, Bombay Teen Challenge.
Go to The7Line.com for more information and to purchase a uNitY shirt.
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