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Cars & Comedy Dominate Super Bowl Advertising

NEW YORK (AP/CBSNewYork)-- In the Super Bowl of advertising, Eminem was everywhere, Roseanne Barr took a big hit from a log and Joan Rivers became a GoDaddy girl.

Before halftime, it was hard to get through a commercial break during Super Bowl XLV between the Pittsburgh Steelers and Green Bay Packers without seeing an automaker's ad, including Volkswagen, Kia, Hyundai, General Motors.

One early hit was a Volkswagen's ad that showed a boy in a Darth Vader costume trying to use "The Force" on objects, including the Passat.

Slapstick violence dominated PepsiCo's Pepsi Max ads. A man got hit in the crotch with a can in one ad and a jogger got clocked on the head in another.

The commercials wooed 100 million-plus viewers at cost of $3 million per 30 seconds.

What was your favorite ad? Sound Off in our comments below!

Check out some of the ads:

Volkswagen's The Force:

Chevy "Bumblebee" Ad:

2011 GM Chevy Super Bowl Commercial "Bumblebee" by superbowladman on YouTube

GoDaddy .CO Girl Commercial:

Careerbuilder Parking Lot:

Careerbuilder 2011 Super Bowl Ad "Parking Lot" by superbowladman on YouTube

Doritos - Best Part:

"Love Hurts" Pepsi Max Commercial:

Pepsi MAX® - Love Hurts | 2011 Super Bowl XLV by sportsmetro on YouTube

Bud Light Kitchen:

Brisk Eminem Ad:

(TM and Copyright 2011 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2011 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

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