Marketing Through Online Social Networks | BTalk Australia

Last Updated Sep 10, 2008 5:13 PM EDT


(13min 55) The web has created a myriad of new key influencers who can help get the word out about your products or services, but is influencing these influencers worth the effort?

On today's BTalk Australia Phil Dobbie talks to social network strategist Laurel Papworth, who suggests there are risks for those who choose not engage through online social networks.

What do you think? Add your toughts to the Talkback section at the end of this post.

See also:
Cracking The Social Media Nut Takes Nous Some Social Networks May Never Support Brand Advertising, IDC Finds Social Networking 101 Open Yourself Up to Web 2.0 | BTalk Australia Corporate Blogs and the Law | BTalk Australia
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