Last Updated Apr 29, 2010 6:44 PM EDT
On today's BTalk I ask Peter Mace, general manager at the Australian Institute of Export, what you need to consider to make your website export-ready. What are the key elements you need to include, what are the pitfalls and are there grants available to help you get it right?
Peter suggests AussieBum as an example of a good online export success story. It has even managed to sell budgie-smugglers to the US, where board shorts dominate!