Is Your Website Export Ready? | BTalk

Last Updated Apr 29, 2010 6:44 PM EDT

Podcast

Peter Mace

Peter Mace


(Episode 484; 11 minutes 40) Australia has been slower than most countries to adapt to buying online. That might be part of the reason why we've been slow to start selling online too, yet the opportunity is far too big to ignore.

On today's BTalk I ask Peter Mace, general manager at the Australian Institute of Export, what you need to consider to make your website export-ready. What are the key elements you need to include, what are the pitfalls and are there grants available to help you get it right?

Peter suggests AussieBum as an example of a good online export success story. It has even managed to sell budgie-smugglers to the US, where board shorts dominate!