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The ultimate guide to Trump-branded goods (and bads)


After victories this week in the Michigan, Mississippi and Hawaii primaries and caucuses, Republican presidential candidate Donald Trump used his bully pulpit as an infomercial of sorts to pitch Trump-branded products.

Mostly Trump seemed still seriously steamed about verbal barbs directed at him last week by Mitt Romney, the 2012 GOP nominee, who asked: "Whatever happened to Trump Airlines? How about Trump University? And then there's Trump magazine and Trump Vodka and Trump Steaks and Trump Mortgage. A business genius he is not."

Trump had multiple retorts along with visuals. Click ahead for a look at some of the products and services he has been linked with over the years.



"Where's the Beef" is a catchphrase that has come up in past presidential elections, but the Donald literally brought his own cow parts to a news conference to counter Romney's assertion that his steak line was no longer kicking.

Unfortunately, according to the retailer that once sold Trump Steaks, they are no more.

As the Sharper Image's website noted: "Trump Steaks are no longer available, but their legacy endures."

A search for "Trump" on QVC's website found varied Trump products, including Trump Steaks. However, they are not actual steaks, but "certified Angus Beef Steakburgers," and according to QVC, are unavailable in any case.

And the steaks displayed alongside the candidate were actually, as Greg Pollowitz, an editor at the conservative site Twitchy, noted, really from an aptly named West Palm Beach company, Bush Brothers:


John Minchillo, AP

Recalling that Romney said Trump Magazine was no longer in business, Trump pulled out a copy of a magazine called "The Jewel of Palm Beach," saying it's distributed at all of his properties.

The annual publication, published by the Palm Beach Media Group, is described as "the exclusive publication of Donald J. Trump's spectacular Mar-a-Lago Club" and other Trump properties.

Trump magazine stopped publishing in 2009.

Still, the New York billionaire is a best-selling author of a number of books, including "Trump, The Art of the Deal," published in 2009, and more recently, "Crippled America: How to Make America Great Again."


Lynne Sladky, AP

The table on stage with the candidate was stacked with bottles of Trump Wine, with Trump saying he owned 100 percent of the winery that makes it, with "no mortgage, no debt."

The winery's website begs to differ: "Trump Winery is a registered trade name of Eric Trump Wine Manufacturing LLC, which is not owned, managed or affiliated with Donald J. Trump, The Trump Organization or any of their affiliates."

Trump did not mention Trump Vodka, introduced under the slogan "Success Distilled," in 2006, only to be later discontinued.


Andrew Milligan/PA Wire

Pallets of Trump Water were also displayed on stage.

Billed on Trump's website as "one of the purest natural spring waters bottled in the world."

"We sell water, and we have water, and it's a very successful," Trump said, "you know, it's a private little water company, and I supply the water for all my places, and it's good."

But it's highly unlikely that Trump owns the natural springs or bottles the water, according to Zeke Miller, a Time reporter, who took a look at the label:



"Well, I sold the airline, and I actually made a great deal, complicated and in really terrible times. The economy was horrible, and I made a phenomenal deal," said Trump, in talking about the Trump Shuttle.

Trump bought Eastern Air Lines shuttle service for $365 million and put his name on the planes. But the debt-riddled business eventually defaulted, and was sold to USAir.



Trump University, the school for would-be real-estate entrepreneurs began in 2005, but drew unwanted attention from regulators and former students, who sued, claiming they were misled and bilked of money.

The renamed Trump Entrepreneur Initiative is largely dormant.

"We're going to start it up as soon as I win the lawsuits," Trump said of the for-profit educator.

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