Microsoft Ads Spank Apple, But Does It Matter?
Apparently the Microsoft price ads are taking a heavy toll on Apple in perceived brand value, according to research done by BrandIndex, an ongoing consumer perception analysis done by market research firm YouGov. The perceptions of 18- to 34-year-olds has shifted significantly when it comes to PCs versus Macs. But in the long run, how much will that really matter to Apple?