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Meet the Delaware County company behind the Phillies' "Believe" T-shirts

Delco company makes Phillies "Believe" T-shirts
Delco company makes Phillies "Believe" T-shirts 02:05

PHILADELPHIA (CBS) -- Phillies fans could use a little "believe" magic on the cusp of Game 7.

From Kyle Schwarber to Alec Bohm, the Philadelphia Phillies are believing this year is their year. It's a mantra some Phillies players have quite literally worn throughout Red October, thanks to a Delaware County-based company.

"I really feel like this is our moment," Ryan Cassidy said. "The city is going to rally behind the team tonight."

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Cassidy is behind Phillygoat, an apparel company that's focused on anything City of Brotherly Love related.

Ryan, his brothers and nephew. He founded the company alongside his brothers. Ryan Cassidy

In August, Cassidy came up with the idea to throw Ted Lasso's famous "Believe" sign on a T-shirt, Phillies style.

"Me, my mom and my dad, we actually drove down to the Phillies clubhouse," Cassidy said. "My mom sweet-talked the guy down at the loading dock to the clubhouse. He said he'd get it into the locker room for us and we said, "OK, let's see what happened.'"

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The next day, Cassidy said he spotted several players wearing the design.

Phillies legend Jimmy Rollins jumped on the "Believe" train, too.


Rollins gave a shoutout to Phillygoat and the "Believe" shirt ahead of Monday's Game 6.

"We overnighted it to him," Cassidy said.

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Cassidy said the orders keep coming in as the Phillies' playoff run continues, at least for one more night.

"Red October has been really special," Cassidy said. "We've pretty much equaled our entire sales for the year just in this month alone."

For Cassidy and his family – the Phillies are more than just a team – they are family.

His grandfather was the Director of Stadium Operations at the Vet – and his parents both met while working there in the '70s.

Ryan's parents, Patrick and Carol Cassidy. "They still go to almost every game at Citizens Bank Park," Cassidy said. Ryan Cassidy

"This was over 50 years ago. My mom was one of the first members of the 'Hot Pants Patrol Usherettes' back at Veterans Stadium," Cassidy said. "They're actually going to be celebrating their 50-year wedding anniversary coming up in November, so hopefully they celebrate it with a World Series win.

CBS Philadelphia Reporter Nikki DeMentri, asked, "In the words of Ted Lasso, he said, 'I believe in hope. I believe in believe.' What do you think we should take away from that going into Game 7"?

Cassidy: "We all gotta believe right now. Our backs are a little bit against the wall -- we're going to be tested. For our Phightins', it's do or die tonight. Are we a little bit nervous – yeah. Are we scared? No way."

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