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MTA Re-Launches 'See Something, Say Something' Campaign

NEW YORK (CBSNewYork/AP) -- The Metropolitan Transportation Authority is re-launching the "If you see something, say something'' public safety campaign that it started after the Sept. 11 attacks.

The MTA started the campaign relaunch on Monday, with ads and videos featuring people who did say something when they saw something that they thought was suspicious.

Paul Daniel saw a suspicious package on the 4 train platform and called police.

"And it could have been something not harmful or it could have been a bomb," Daniel told WCBS 880's Peter Haskell.

The new campaign adds the slogan, "New Yorkers Keep New York Safe.''

"Our goals with the new campaign are to show our customers how easy it is to report a suspicious package or activity, and remind them that they have a crucial role to play in keeping New York safe," said MTA Chairman and CEO Thomas Prendergast.

The MTA says the videos will run online and the print ads will be on trains and buses and in stations.

The original campaign was created in 2002. Since its creation, the MTA says a million and a half transit riders have taken the time to report something suspicious, 1010 WINS' Roger Stern reported.

For more information, click here.

(TM and © Copyright 2016 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2016 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)


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