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ESB To Go Pink, Host First-Ever Concert In Effort To Raise Breast Cancer Awareness

By Annie Reuter

NEW YORK (CBSNewYork) —The Empire State Building will mix an old tradition with a new happening Friday as the iconic New York City landmark will host a private concert for the first time in history. The building will be lit bright pink in an effort to raise awareness for breast cancer as Grammy-winning singer Martina McBride performs.

Empire State Building Goes Pink For Breast Cancer Awareness
The Empire State Building will be lit up pink to raise awareness for breast cancer on Friday, Oct. 14.(credit: Big Machine)

The lighting will culminate 11 stops McBride made this week on an Amtrak train to meet with fans and breast cancer survivors.

The singer wraps up her album release week for Eleven, her 11th studio album, with a pink carpet event at the legendary landmark. Her latest single, "I'm Gonna Love You Through It," is a powerful tale about a woman undergoing breast cancer.

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"The first time I heard 'I'm Gonna Love You Through It' I got chills from my head to my toes. I've heard from so many people that this song has touched their lives," the country artist said.

Meanwhile, several New York City favorites have joined in supporting Breast Cancer Awareness month.

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Eleni's Breast Cancer Awareness Cookies
Breast Cancer Awareness Cookies from Eleni's. $5 from each gift box purchased will go to the Breast Cancer Research Foundation. (credit: Eleni's Bakery)

Magnolia Bakery introduced their Pink Ribbon Cupcake, and nut free bake shop Eleni's  is also baking up Breast Cancer Awareness treats.

Both city staples have teamed up with the Breast Cancer Research Foundation with a portion of their cupcakes and cookies going to the charity.

Additionally, the Avon Walk for Breast Cancer takes place this weekend in the city, as participants walk from from Pier 84 to Randall's Island and back again.

Annie Reuter is a freelance writer and blogger. She is the founder of

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