Last Updated Sep 28, 2010 5:49 PM EDT
(Episode 589; 17 minutes 40) It doesn't matter what role your website plays in the sales cycle --- whether it's there to help people browse products, sign-up for more information, or make a purchase online --- optimising the site can have a big impact on your bottom line. How much of your marketing dollar is spent getting people to a site, only to have the site not deliver its full potential and lose you prospective business?
Anne Holland, publisher of "Which Test Won?", says optimising your site through testing site often lifts performance by 20 - 40 percent, particularly if regular A-B testing has not been part of your operating practice.
So, as you'll hear, if you're not regularly testing, now is the time to start!