Marketing to Mums | BTalk Australia

Last Updated Apr 14, 2009 3:51 PM EDT

Podcast

(15min 59) Have you noticed how mothers are everywhere these days? That's because Australia has been through a bit of a baby boom over recent years. For a woman it is the most significant transition in lifestyle they are ever likely to make. That means you have to promote your products to them in a different way.

In today's BTalk Australia Phil Dobbie talks to Justine Clements, a senior partner at the Ideas Group, about the changing aspirations of Aussie mothers. Have marketers kept up to date with the way they communicate with this significant proportion of the population?

As an added bonus today's podcast comes with a free recipe for Pot Pie, courtesy of 4ingredients. That's dinner tonight sorted then!

Add your thoughts (no recipes thanks) in the Talkback section at the end of this post.

Subscribe to BTalk Australia on iTunes.

View all BTalk Australia podcasts here.