Last Updated Apr 14, 2009 3:51 PM EDT
In today's BTalk Australia Phil Dobbie talks to Justine Clements, a senior partner at the Ideas Group, about the changing aspirations of Aussie mothers. Have marketers kept up to date with the way they communicate with this significant proportion of the population?
As an added bonus today's podcast comes with a free recipe for Pot Pie, courtesy of 4ingredients. That's dinner tonight sorted then!
Add your thoughts (no recipes thanks) in the Talkback section at the end of this post.
Subscribe to BTalk Australia on iTunes.