Defining a Product Manager | BTalk

Last Updated May 4, 2010 7:48 PM EDT

Podcast

Nick Coster

Nick Coster


(Episode 488; 15 minutes 52) Product Managers are crucial to most organisations. They manage what you actually sell. Yet the role is often poorly defined and means different things in different organisations. It's also often a more junior role than it needs to be. If it has such an impact on your bottom line --- and it should --- then why isn't it one of the most senior roles in the business?

Nick Coster, co-founder of product management consultancy Brainmates, has been in product roles at a wide range of Aussie businesses, including Bigpond, Optus, Westpac and eBay.

He says there are three key strategic responsibilities for any product manager. We discuss them on today's BTalk:

    1. Provide more value than the competition
    2. Help build a sustainable competitive advantage
    3. Deliver financial benefit to the business
      What are your views in the role of the Product Manager? Has your company got it right? Leave a comment in the Talkback section at the end of this post.