Be Careful What You Promise | BTalk Australia

Last Updated Aug 25, 2008 4:23 PM EDT

Podcast

Over-promising in advertising could get you in hot water. Video Ezy is one recent example of a company undertaking corrective advertising after falsely promising the "cheapest price in Australia, guaranteed". Cheapest, best, lowest --- just what can you say without attracting the might of the ACCC? What if your competitors are making spurious claims? Today Phil Dobbie asks Geoff Williams, NSW Regional Director of the ACCC, to explain some of the contentious terms that you should avoid in your advertising.

Click on "Play" above to hear the podcast.

Add your thoughts and comments by clicking "Participate" at the bottom of this post.