Last Updated Apr 13, 2010 1:11 AM EDT
Jeyan Jeevaratnam, Vice President for Avanade Australia & New Zealand, says CRM tools are much more flexible these days and you don't necessarily need to throw out your entire legacy infrastructure to make it workable with social media.
On today's BTalk he gives five key points to consider when integrating the two:
- 1. Offer choice
- 2. Sales and marketing
- 3. Testing
- 4. Metrics
- 5. Empower the customer
Listen in to today's podcasts to hear these points explained in detail.