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Inside the rebranding of the Star Tribune

Steve Grove, CEO and publisher of the rebranded Minnesota Star Tribune, talks about what decisions led to the venerable newspaper's new identity.

Sep 17, 2024 (04:37)

Minneapolis mayor's veto holds in driverless rideshare fight

Minneapolis mayor's veto holds in driverless rideshare fight

NEXT Weather: Noon report for Minnesota on Oct. 15, 2026

NEXT Weather: Noon report for Minnesota on Oct. 15, 2026

Minnesota company focuses on creating opportunity for farmers in Philippines

Minnesota company focuses on creating opportunity for farmers in Philippines

WCCO’s Shayla Reaves, husband Leonard Searcy compete as American Heart Association Leaders of Impa

WCCO’s Shayla Reaves, husband Leonard Searcy compete as American Heart Association Leaders of Impa

“Life is still here”: A coach on grieving a pregnancy loss without putting life on hold

“Life is still here”: A coach on grieving a pregnancy loss without putting life on hold

Dial phones, a hurling ball and a pheasant: What turned up at Bachman’s antiques show

Dial phones, a hurling ball and a pheasant: What turned up at Bachman’s antiques show

Rain moves through Minnesota Thursday, with up to a half inch in the southeast | Oct. 15, 2026

Rain moves through Minnesota Thursday, with up to a half inch in the southeast | Oct. 15, 2026

Education Secretary Linda McMahon visits Minnesota, and more headlines

Education Secretary Linda McMahon visits Minnesota, and more headlines

For 3rd time, Minneapolis man accused in neighbor shooting found unfit for trial

For 3rd time, Minneapolis man accused in neighbor shooting found unfit for trial

Series of child deaths in Red Lake Nation program leads to federal takeover

Series of child deaths in Red Lake Nation program leads to federal takeover

New paramedic chopper base opens at Duluth Int'l Airport

New paramedic chopper base opens at Duluth Int'l Airport

4 Your Weekend: Oct. 16-18, 2026

4 Your Weekend: Oct. 16-18, 2026

Wisconsin community mourns pilot killed in small plane crash

Wisconsin community mourns pilot killed in small plane crash

NEXT Weather: 6 a.m. report for Minnesota on Oct. 15, 2026

NEXT Weather: 6 a.m. report for Minnesota on Oct. 15, 2026

High School Sports Rally: Monticello holds off Elk River

High School Sports Rally: Monticello holds off Elk River

This Minnesota high school football coach has led the same team since 1970

This Minnesota high school football coach has led the same team since 1970

NEXT Weather: 10 p.m. report for Minnesota on Oct. 14, 2026

NEXT Weather: 10 p.m. report for Minnesota on Oct. 14, 2026

What the FBI is crediting for a drop in violent crime in Minnesota

What the FBI is crediting for a drop in violent crime in Minnesota

Event brings dance floors to unexpected spaces across Minneapolis

Event brings dance floors to unexpected spaces across Minneapolis

NEXT Weather: 6 p.m. report for Minnesota on Oct. 14, 2026

NEXT Weather: 6 p.m. report for Minnesota on Oct. 14, 2026

Florists hand out free flowers at Mall of America

Florists hand out free flowers at Mall of America

What makes this new Minnesota community so unique

What makes this new Minnesota community so unique

Federal government takes over Red Lake Nation child welfare program

Federal government takes over Red Lake Nation child welfare program

Changes coming to Eden Prairie football games after shooting

Changes coming to Eden Prairie football games after shooting

St. Paul City Council approves study to examine impact of driverless vehicles

St. Paul City Council approves study to examine impact of driverless vehicles

Despite high prices for travel, there’s still plenty of demand

Despite high prices for travel, there’s still plenty of demand

Feds seize Rep. Ilhan Omar’s phone, serve subpoenas to her family

Feds seize Rep. Ilhan Omar’s phone, serve subpoenas to her family

Birch’s on the Lake hosts Oysterfest with a shucking competition and a new Irish stout

Birch’s on the Lake hosts Oysterfest with a shucking competition and a new Irish stout

“There will never be less than two pilots in a Delta cockpit,” CEO Ed Bastian says

“There will never be less than two pilots in a Delta cockpit,” CEO Ed Bastian says

Don’t wait for January: “October theory” encourages starting your fitness goals now

Don’t wait for January: “October theory” encourages starting your fitness goals now

This weekend and next could be peak fall color in the Twin Cities | Oct. 14, 2026

This weekend and next could be peak fall color in the Twin Cities | Oct. 14, 2026

Inflation jumps to 3.7% in September as gas prices surge more than 34% in a year

Inflation jumps to 3.7% in September as gas prices surge more than 34% in a year

WCCO digital headlines: Afternoon of Oct. 14, 2026

WCCO digital headlines: Afternoon of Oct. 14, 2026

NEXT Weather: Noon report for Minnesota on Oct. 14, 2026

NEXT Weather: Noon report for Minnesota on Oct. 14, 2026

Micro Control celebrates grand opening at fmr. Twin Cities ammo plant

Micro Control celebrates grand opening at fmr. Twin Cities ammo plant

Environment Minnesota says PFAS found in 100% of water testing sites

Environment Minnesota says PFAS found in 100% of water testing sites

5 adults, 1 child killed in plane crash near Wisconsin Dells

5 adults, 1 child killed in plane crash near Wisconsin Dells

Let’s Dish marks 23 years as its meal kits expand into Target stores

Let’s Dish marks 23 years as its meal kits expand into Target stores

“Show me your phone”: Psychological aggression is more common than physical abuse, expert says

“Show me your phone”: Psychological aggression is more common than physical abuse, expert says

1 measles patient can infect 14 others, even hours after they’ve left the room

1 measles patient can infect 14 others, even hours after they’ve left the room

Working past 65? You may not need Medicare yet, analyst explains

Working past 65? You may not need Medicare yet, analyst explains

Minnesota’s first widespread frost chance arrives Friday night into Saturday | Oct. 14, 2026

Minnesota’s first widespread frost chance arrives Friday night into Saturday | Oct. 14, 2026

Teen arrested in Twin Cities highway shooting

Teen arrested in Twin Cities highway shooting

Celebrate fall at the Twin Cities Harvest Festival and Maze

Celebrate fall at the Twin Cities Harvest Festival and Maze

Protesters rally against St. Paul police drone contract

Protesters rally against St. Paul police drone contract

Minneapolis axes plan to close several schools, and more headlines

Minneapolis axes plan to close several schools, and more headlines

NEXT Weather: 6 a.m. report for Minnesota on Oct. 14, 2026

NEXT Weather: 6 a.m. report for Minnesota on Oct. 14, 2026

NEXT Weather: 10 p.m. report for Minnesota on Oct. 13, 2026

NEXT Weather: 10 p.m. report for Minnesota on Oct. 13, 2026

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