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Large snow creature "IT" needs a name at Midtown Global Market

Cast your vote to name Midtown Global Market’s “IT” statue
Cast your vote to name Midtown Global Market’s “IT” statue 01:12

MINNEAPOLIS — A large, smiling snow creature — which is not frightening at all — needs a name at the Midtown Global Market in Minneapolis.

A naming contest was announced earlier this month for the sculpture that will be "watching over" the market this holiday season.

Five finalist have been decided:

  • Eddie McYeti
  • Snoseph
  • Snowgre
  • Benjamin Blizzard
  • Walter Winter

Despite its chilling blue-eyed gaze, the market assures customers that it's not scary. 

The yeti-like creature, which goes by "IT" for now, is said to be a "friendly" northern creature rumored to be over two centuries old, a press release from the market said. 

Midtown Global Market

"The yet-to-be-named creature will make its way to the market each year after the temperatures drop in hopes of seeing Santa and picking up some new three-fingered gloves," the market said.

MORE NEWS: More than 30 Inflatable Santas line Twin Cities street

The creature will be decorated with a scarf and Santa hat during the holiday season. It's located in the center court area of the market.

The naming contest will continue through Sunday, and submissions can be made on-site and online.

The winning name will be announced on Monday, and the person who submitted the winning name will receive a $100 gift card for the market.

The sculpture is the work of Gustavo Boada, a multidisciplinary artist who has worked in professional theaters in Peru, Chile, Puerto Rico and the U.S. for over 20 years. He moved to Minneapolis in 2007.

Midtown Global Market is located at 920 E. Lake St.

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