Beer importer projects sales drop

Sam, does any of this filter through overall assessments of the economy? Is this a consumer hesitant issue, or is this an alcohol hesitant issue? I think my thought would be that it is more towards the alcohol and health issue. We have had a lot more conversation the world over about our own health and taking care of our bodies. And so as there is more research being done, as there are more alternatives being offered out there, people are seeing that, hey, we can be social without having to impact whether it's our waistline or organ function, things like that. If you have an option to get some sort of buzz without putting on 300 calories, 400 calories, whatever it is, I think most people would most of the time take that if they are one to worry about their health, worry about their wellness and their cardio, et cetera. Sam, I have in my notes here that there is one outlier to our conversation. That is the Kelce brothers Garage Beer. Apparently, they're doing quite well. Big injection of investment. And that would suggest at least a celebrity component to this conversation that we should probably pay some attention to. For sure. And you see this a lot more in the spirits industry, whether it's Casamigos with George Clooney or The Rock has his own tequila. A lot of celebrities have gotten into the spirits or beer game because it's a great way to enhance their own brand, but also for people that really do love a certain celebrity and want to support them in some way other than going to see the movies or going to see a band, it allows them that kind of connection maybe. And for the Kelce brothers beer specifically, they have a beer that's made for football. It's made to drink with friends. It's made to drink around while watching sports. And so it has that component as well when you're thinking about something easy drinking that you can have a couple of and enjoy with friends and stuff. They really nailed it as far as the marketing and just the overall everything about it.

Great perspective on all this. Sam Slaughter, association manager for the South Carolina Brewers Guild, I appreciate the time. Thanks so much. Thank you so much.