Cold‑plunge trend surges as gyms add icy tubs for recovery and clarity

Cold plunges are becoming a fast‑growing wellness trend, with gyms and recovery centers adding icy tubs to help reduce inflammation and boost mental clarity. In Miami, customers are voluntarily dipping into 36‑degree water for about two minutes, saying the benefits feel immediate. Athletes use the plunges for recovery, while operators report rising demand as more people seek quick, accessible wellness boosts.