Last Updated Nov 30, 2009 6:34 PM EST
Dicken Doe from Beyond Analysis says a lot of the time people can draw the wrong inference from partial information or ineffective methodologies. He says it's important to look at what customers are actually doing. It might lead you to question how you use some conventional techniques, like customer segmentation and catchment area analysis.
In today's BTalk Australia podcast you'll hear why catchment areas work particularly badly in Wales and why a travel agency in Sydney's wealthier suburbs could be a bad idea.
We'll discover why some of your assumptions about customers' predictive behaviour might be plain wrong and find out why is this happening?
Have you got other examples of conclusions that turned out to be wrong? Add them to the Talkback section at the end of this post.
Subscribe to BTalk Australia on iTunes.