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Trump has endorsed nearly 130 candidates for 2022, testing his influence in the Republican Party

How powerful are Trump's endorsements?
How powerful are Trump's endorsements? 08:35

Challengers. Incumbents. Candidates for Senate, House, governor, secretaries of state and even state legislators. The nearly 130 candidates President Donald Trump has endorsed so far in 2022 cast a wide net — and test the former president's influence at the helm of the Republican party. 

Trump's 2022 got off to a strong start in Texas' primaries, with his 33 endorsed candidates all winning or going into runoff races in strong positions. But a person familiar with Trump's thinking said that the poor performances and stumbles of some of his chosen candidates, and some bad advice he had received about them, are making him more cautious about throwing his weight behind contenders in some key upcoming primary races. 

In some cases, the performances have raised questions about the potency of Trump's endorsements and his power over Republican primary voters now that he is no longer in office. In places like Georgia, North Carolina and Alabama, he wasn't able to clear the field for his favored contender. 

Former President Donald Trump Rallies Supporters In Georgia
Former U.S. President Donald Trump speaks during a rally at the Banks County Dragway on March 26, 2022 in Commerce, Georgia. This event is a part of Trump's Save America Tour around the United States. Megan Varner / Getty Images

But elsewhere, Trump's selectiveness has made his endorsement all the more coveted. In a Ohio's crowded Republican primary for an open Senate seat, slated for May 3rd, several of the candidates are intensely jockeying for the former president's blessing, positioning themselves as being significantly more "pro-Trump" or "America first" than their competitors and seeking facetime with him. 

A sign of Trump's power comes from the visits candidates and political groups have made to Trump's Mar-a-Lago Club in Florida and Trump National Golf Club in New Jersey since he left the White House. In 2021, FEC records indicate that campaigns for federal office and political committees spent at least $750,000 at the two properties.  

Former Ohio GOP state chair Jane Timken is slated to visit Mar-a-Lago next week, according to a source familiar. Her rivals, Josh Mandel, JD Vance and Mike Gibbons, are also seeking endorsements. With early voting there beginning next week, candidates are eager for Trump to make a decision. 

The Ohio race marks the first of several that month that will present a significant test for the former president's influence. In Georgia, he backed former Senator David Perdue in his challenge to incumbent Governor Brian Kemp, who has become Enemy Number One in Trump's view for certifying the election results in the state.. In North Carolina, Trump endorsed Representative Ted Budd, who is running for an open Senate seat. But Budd is in a tight primary race with former Governor Pat McCrory. 

The former president may still offer endorsements for senate and gubernatorial primaries in Pennsylvania and Alabama that month. In those states, he is searching for new favorite Senate candidates after his initial choices did not work out. 

Last week, he pulled his endorsement from Alabama Representative Mo Brooks, who has been trailing two other Republicans for the open Senate race there. In Pennsylvania, Trump-endorsed candidate Sean Parnell dropped out of the race after losing a custody battle with his estranged wife. 

Former President Donald Trump Rallies Supporters In Georgia
Former U.S. Senator and Republican candidate for Governor of Georgia David Perdue waves to supporters of former U.S. President Donald Trump after speaking at a rally at the Banks County Dragway on March 26, 2022 in Commerce, Georgia. This event is a part of Trump's Save America Tour around the United States. Megan Varner / Getty Images

With primaries inching ever closer, Trump has been hitting the road to rally for his chosen candidates. He went to Georgia last weekend to campaign for Perdue and a slew of other candidates who he is backing. This weekend, he's expected to be in Michigan to rally for his chosen candidates for attorney general and secretary of state. The following week, he will be off to North Carolina to support Budd. 

Campaign operatives on various campaigns and super PACs say that a Trump endorsement gives candidates a significant bump in polling.

"President Trump's endorsement is the most powerful force in politics and Save America is committed to ensuring every voter is engaged and educated ahead of these important elections," Trump spokesman Taylor Budowich said in a statement. Save America is Trump's PAC, which had $110 million cash on hand at the end of February. 

In choosing endorsements, Trump considers the candidate's polling and fundraising, and he  keeps a close eye on debates and weighs how well candidates may be able to implement his vision for the GOP, according to people familiar with his decision process. 

Former President Donald Trump Rallies Supporters In Georgia
Former Heisman Trophy winner and candidate for U.S. Senate Herschel Walker (R-GA) speaks at a rally at the Banks County Dragway on March 26, 2022 in Commerce, Georgia.  Megan Varner / Getty Images

But securing an endorsement from the former president can only go so far. "It will take you a long way but you've got to have fundraising, got to have the ground game, and you have to be fighting for what he's fighting for," said one former Trump campaign senior official. 

"It's not a problem of Trump's endorsement losing its power; it's the issue of campaigns not capitalizing on the endorsement," said another Trumpworld operative. 

In the case of Georgia, strategists say Trump underestimated the power of Kemp's incumbency, and the ways in which GOP primary voters there may be more focused on the present than the past. 

"What you've seen over the last year is Joe Biden reminding Republican voters why they don't like him and his policies, and hitting them in their pocket book," said one Georgia GOP consultant aligned with Kemp. "That benefits us. It's no longer, 'I'm pissed about the last election,' it's 'I'm pissed about what's happening right now.'"

Trump's endorsement of Perdue has an effect on the margins, the consultant said, but "but I don't think they were able to unveil anything new to change the conversation."

The fact that Trump's endorsement hasn't been clearing the field in races is a sign to some GOP operatives that Trump, while still the most powerful force in Republican politics, has lost some influence. 

"Anyone who gets the endorsement should be happy," said one GOP operative working on multiple campaigns, who asked to speak anonymously to speak candidly. "If you get the endorsement of a guy who the grassroots really like, that is without a doubt a good day for you, but that doesn't mean that you're the next governor, senator or congressman."

If a candidate does not earn Trump's endorsement, that operative told CBS News that there's still a path for candidates to continue their campaign rather than shutting it down. 

"You've got to say, 'let's keep going' because there is now a blueprint out there," the operative said, citing McCrory's standing as an example of how to stay competitive in a race where Trump has backed someone else. "It's not game over."

In some cases, Trump is testing out support of a candidate without an outright endorsement. In the open Senate race in Missouri, the former president released a statement  last week asking if voters there have been considering Representative Billy Long. "Do they appreciate what they have in him, a warrior and the first major political leader to say, 'You better get on the Trump Train, it's leaving the station.'" Trump stated: "This is not an Endorsement, but I'm just askin'."

Candidates have also lined up former Trump campaign and administration officials. In Ohio, Timken hired former Trump campaign manager Corey Lewandowksi, who was removed from his position at a pro-Trump super PAC following allegations of unwanted sexual advances toward a donor, and former senior Trump campaign aide David Bossie. Former White House senior counselor Kellyanne Conway is also helping Timken as well as Long in his Senate primary and Pennsylvania state Senator Jake Corman in the gubernatorial race.

Billionaire Peter Thiel, who donated large amounts of money to efforts supporting the Trump campaign in 2020, is supporting Vance in Ohio and Blake Masters in Arizona. Super PACs supporting Vance and Masters have used Trump pollster Tony Fabrizio. In Arizona, a firm started by former Trump campaign manager Bill Stepien and Trump campaign lawyer Justin Clark is helping Arizona Attorney General Mark Brnovich. 

In Pennsylvania, David McCormick, who is married to Trump's former deputy national security adviser Dina Powell, is campaigning on Wednesday with former White House press secretary Sarah Huckabee Sanders and former White House communications director Hope Hicks. Fox News host Sean Hannity, who has advised Trump, is backing Mehmet Oz. 

In addition to Ohio and Pennsylvania, Trump hasn't weighed in on Arizona's  highly competitive Senate race. Missouri and Arizona don't hold their elections until August, giving the former president time to weigh his options. But the other races are just a few weeks away.

Trump likes to tout his endorsement record, and will be eyeing candidates who he believes can win the primary and, ultimately, the general election. But he acknowledged in an interview Tuesday night with Real America's Voice that he may end up supporting some candidates who lose their races.

"If I lose one along the way, which you have to, right? They're going to say this was a humiliating experience," Trump said. "I could have 100 wins and one loss and they could make it sound like this is humiliating."

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